Are you sitting around throwing out ideas calling what you are doing as brainstorming?

Are you sitting around throwing out ideas calling what you are doing as brainstorming?


BRAINSTORMING - Alex Osborn's creative thinking technique facilitated by trained facilitators and people in teams or warmed up to generate ideas.


brainstorming - the overly hackneyed cliche that represents a bunch of people sitting around throwing out random ideas.


 BIG B Brainstorming ("Brainstorming" the ideation technique as created by Alex Osborn and his people originally at BBD&O in the 1930s or 40s) is too often misunderstood to mean what most people called "brainstorming" (an overly generic, hackneyed cliche) that means a bunch of people sitting around throwing out ideas with no conscious effort to use the 4 basic guidelines that Alex Osborn wrote about and the Creative Education Foundation through its nearly 60 years of Creative Problem Solving Institutes.

Successful Ideation sessions using Alex Osborn's "Brainstorming" technique has generated creative ideas around the globe for over 60 years.

Reported studies that claim that BRAINSTORMING does not generate more ideas than individuals generating ideas alone or many creative ideas are not talking about ideation sessions by trained, skill membes of teams. They are talking about groups of people who have no cohesive, minimum team skills and lists of other variables written about my many researchers and other writers over the past 60 years.